Post image for 10 shiny golden rules of social media for artists {for Twitter, Facebook, everywhere}

10 shiny golden rules of social media for artists {for Twitter, Facebook, everywhere}

by Helen Aldous

Social media networks {like Twitter & Facebook to name just 2 of the more well known ones} can be a great source of support, collaboration, fun and valuable traffic for an artists online… but like everything {well, most things}, you gotta stick to the rules.

There are some essential ground rules that are pretty universal across all social media sites. Keeping on the right side of the established etiquette can make a big difference if you are trying to use Twitter, Facebook or any social network to help sell your art. If you annoy people they won’t be interested in what you have to say.

So here are 10 pretty essential common sense rules to bear in mind when you venture into social media.

DO do do…

Use your real name

People feel more trusting of a real person and will interact more freely with you.

Be Real

Don’t try to pretend to be somebody you are not. You will come across as false. Share, be honest and be a genuine person. People are attracted to these qualities and you will have better quality and genuine conversations conversations with others, which is really the main point of social media.

Personalise your profile

Make the effort to put up an avatar and personalise your space as much as possible, whatever site you are using. Don’t just leave it as the default. That way people know that you are a real person and not just a spammer or automated bot. People are more likely to trust and interact with you if you have added images or a biography for example.

Respect people and their “virtual space”

This is the most important DO. Don’t start hounding people with information about your work or starting arguments on forums. Be nice and treat people the way you want to be treated.

Say Thank You

You know what your mum used to say… and she was right!. If someone does something nice, say showcases your work on their forum or tweet – say Thanks! Its a great conversation starter and if you don’t acknowledge their helpfulness they won’t bother again.

DON’T even think about…

Don’t view other Social Media users as competitors

This is a new way of doing things. People who do a similar thing to you can offer great collaboration opportunities. You may be able to learn from them. Create trusting and sharing relationships and you can both help each other.

Don’t just spam with links to your stuff

The most important don’t. This is where most people who say “Social Media doesn’t work” fall down. They are pushing their stuff for sale without giving anything in return. You’ve seen them on Twitter, long lists of links to shop items with no conversation in between. You have to give to receive.

Make sure you share good interesting useful content, both your own and from other sources. A good ratio of sales message [ie “look at my new painting”] to useful content [ie “read this blog I found about making your own sketchbooks”] is around 1/12. Again its about having a two way genuine conversation.

Don’t get obsessed with numbers

As always 10,000 twitter followers who don’t give a monkeys about your work are less valuable than 1 follower who really loves it.

Don’t spread yourself too thin

There are SO many Social Media networks out there. You can’t participate in all of them without going actually insane. Choose where you focus your energies wisely.

Don’t Expect instant results

Social Media works like real world networking where a friend of a friend might buy something 2 years down the line. You need to build it up gradually. Rome wasn’t built in a day and all that.

Bonus rule

Wherever you are interacting online, if you try and stick within these guidelines you shouldn’t go far wrong. There’s one bonus  last rule {I had to break the rule of 10!} that’s maybe the most important one of all and that is… HAVE FUN


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The images illustrating this post come from the lovely Spoongraphics blog by Chris Spooner. Chris offers great tutorials, free icons and a lot lot more on his blog. Well worth checking out. Download Chris’s free social media icon pack here.

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{ 2 comments… read them below or add one }

Helen Aldous October 23, 2010 at 5:36 pm

Hi Laeti. Thanks for commenting and subscribing too. Glad you find it useful.

Even though many of your followers are other crafters that doesn’t mean they wont be interested in buying your work [which is lovely btw]. They are probably more likely to recognise the craftsmanship as well. Good luck with it all.

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Laeti October 23, 2010 at 11:33 am

thanks for your articles, this one is great, love your website I subscribe via RSS too :) “Don’t get obsessed with numbers” true, I get more and more visits (slowly though) but they are mostly other crafters, thanks to social networking, for now I can’t imagine it will be very helpful for prospects especially twitter.

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