Art Marketing Expert Interview 4: Feed Your Art, With Mark McGuinness
In today’s interview, I’m talking with author, coach and poet Mark McGuinness.
Now there’s an artist who actually knows how to run the business side of things.
Mark has authored several books, the latest being Motivation for Creative People – which is a terrifically inspiring read.
But, there’s more to him, because he’s got a thoroughly wholesome view on the economics of being a professional artist.
So in this interview, you’ll hear me grill him about… yes, money.
Specifically, why artists deserve to earn money for their work, and:
• Why there’s actually something self-involved behind not wanting to earn more
• How you can experience a different reality if you let go of your beliefs
• Suppose you had the belief that you could be happy and financially comfortable, and create even better art – what would that be like?
• Mark says test it, and you’ll hear Mark’s simple trick for taking that test
• Take it from an artist like Mark: we create for love, but we need to keep feeding the art too
• You’ll hear Mark’s tip for setting prices, which he calls ‘emotional pricing’
• Why Mark agrees with me that as an artist, as someone who performs an important public service, you absolutely deserve to earn well
• The thing about money: think of it as paint for the walls. It’s just stuff you need in order to do the job – think of it that way and you don’t have to do any emotional agonising about it
• And when it comes to pricing, it’s not about the hours you put in, or the effort. After all, the value of materials in the MOMA is much lower than the prices. Listen to this interview
to discover what should really determine your prices
• To put it differently: it’s not about you or the suffering you put in, but about the other person
• People have all kinds of reasons to buy art – and you as the artist can’t even know what the criteria are that go into the decision
• And as I always say: selling art is about the conversation
• Here’s an interesting thought: You as an artist, don’t know the magic aura that you have for people
• The story (your story) is in some ways as important as the actual art
• When you have those conversations, you’re helping the potential buyer to understand what they’re looking at and to see things in it that they didn’t see before
• Don’t put pressure on yourself to sell – instead, get into conversations – that by itself often naturally leads to a sale
• You’ll hear Mark’s biggest piece of advice for artists
• And the most important question: what does your art need?
This interview was a real eye-opener for me – I definitely recommend you listen to it carefully.