Facebook Changes & Artists | 4 Crucial Things You Need To Know…

Facebook has undergone a RADICAL overhaul over the past few days. Changes, first outlined by Facebook founder, Mark Zuckerberg at the f8 conference in San Francisco have already begun to roll out over the site and many more will be coming online in the coming weeks.

Many artists use Facebook as a platform for promoting their artwork so what will the new changes mean if you have an artists Facebook Page? What do artists need to know about the new Facebook?

Lets take a look at some of the new changes.

The power in the blue corner.

Facebook now marks stories that it thinks are important to you by tagging them with a blue corner in your news feed. Users have the power to “untag” these prioritised stories in their feed by simply clicking on the blue corner, meaning that Facebook then demotes similar items in your feed.

By this change, Facebook are taking a massive shift in direction, in that this will selectively weed out boring, irrelevant or annoying posts. Users can easily demote and remove all those annoying updates from friends about requests for Farmville stuff and tedious information about what they had for tea. Hoorah

What this means for artists.

However, whilst welcome in many ways, this change can also mean your work gets removed from the feed if you aren’t engaging enough or if you bombard people with things they aren’t interested in.

It will no longer be enough to accumulate loads of LIKES and then bombard your LIKERS with low quality posts. You are going to have to produce great engaging content to earn your place in the news feed.

Posting interesting content that engages people is now more crucial than ever if you and your art aren’t going to end up talking into empty space…

Too much information!!

The news ticker in the right hand column is a second by second relay of exactly what you are up to. It shows your comments on friends posts {who aren’t neccesarily friends of the people viewing} and also, will soon show any games you may be playing or music you are listening to. In short it overshares everything you do to pretty much everyone, everywhere.

Facebook will also be introducing Facebook Timelines in the next few weeks. This means that everything you do on Facebook will be evolved into a searchable personal history timeline stretching way back into the past. This video explains the concept.  Timelines could be a pretty cool feature but may have some drawbacks too.

What this means for artists.

Now, more than ever, it is crucial to be yourself and also to behave professionally. If you are using Facebook to promote your business it is essential that you are aware of how you may appear to others. Be careful about what you post and do as it is becoming even harder to be totally sure exactly who is viewing your actions. Keep it professional at all times.

Now may be a good time to go into your photo history and delete or detag the pictures of you being sick in a bush at a student party.

Build a shed in the walled garden…

Facebook is making these big changes in an attempt to be even more immersive. You will be able to do an increasing amount of actions, such as listening to music or watching films, WITHIN the Facebook framework. The changes are all designed to make Facebook even more addictive than it curently is [if this is possible].

This is the “Walled Garden” effect, where users are encouraged to stay in one place, within the same site, and never leave.

What this means for artists.

This means that it is becoming even more important to have a presence within the Facebook framework. If you don’t already have an artists Facebook page, now would be a good time to create one. If you do have one, spend a bit of time ensuring it is up to scratch and contains great content. You need to make sure you have access to the walled garden and aren’t left outside banging on the door.

But build a house outside it…

Not all the changes have been popular with Facebook users. There have been many online groups formed to protest against the way Facebook rolls out changes without consultation and doesn’t listen to user feedback, coupled with concerns over Facebook’s attitude to user privacy. It is hard to predict if Facebook can continue it’s meteoric rise or if it’s progress will be derailed somewhere along the way…

A quick glance over the shoulder to some of the internet casualties of the past, including the once mighty MySpace, AOL, Digg &  IBM illustrate that Facebook could quite easily stumble and lose ground to other social destinations like Google +, especially if they keep annoying their users every few months.

As every James Bond villain knows – world domination is by no means guaranteed.

What this means for artists.

Now, more than ever it is ESSENTIAL to base your web presence on YOUR OWN website, on YOUR OWN DOMAIN, outside of Facebook.

Whatever Facebook’s fortunes over the coming years, your own site is your home on the internet, on your own land. It is the most important piece of the jigsaw in promoting your work and will be there for you, whatever social media platform comes to the fore.

Enjoy the fun of Facebook, and use it as an extension to promote your work,  but build your main foundations on the solid ground of your own website and you can’t go far wrong…

 

What do you think of the new Facebook changes? Exciting? Frustrating? Let me know in the comments.

 

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Reader’s Showcase | Cally Clark–Traversari | Vibrant Joyful Mixed Media

Pink Fairy

I am a self taught artist from Birmingham, but currently living in Wolverhampton.

I regard my artwork as colourful, vibrant, and different. I love to use a range of mediums but my favourite is mixed media and emulsion. I tend to use a lot of acrylic, too. I believe I have found my own sense of style but I continuously developing it.

Picked In The Garden

My inspiration comes from the things around me. My home life, thoughts, dreams, and most importantly my imagination. I’m never seen without an art journal and I am always sketching new ideas.

Mother and Daughter

I have only recently begun selling my artwork but already have sold over 20 paintings without much advertisement – I hope to set my own website up and get the word around more in the near future (I am currently in the early process of getting help and support from the Princes trust.) All sales so far have been made via ArtGallery.co.uk and my Art facebook page.

I have my first Craft stall coming up at the end of the month which I am both scared and excited about!.

Magic City

You can find out more about Cally on her Facebook page Cally’s Creations or at ArtGallery.co.uk

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Where To Find The Best Arts News & Information

There are many ways to engage in the arts; through gallery visits, buying art, attending openings and receptions or becoming a museum member. But with the information overload it may be challenging to filter out the excess and drill down to what you want to know.

By employing art media into your life you can keep up with the art news and choose what to see and when. Listed below are some of the avenues we can all take through our various media outlets to follow art news, art happenings and the cultural world we live in.

  • From the UK and the Guardian we have Art Weekly with news on the latest gallery shows in the London area.
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  • Contemporary Art Daily gives us a daily journal of international exhibitions.
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  • Art Business News is just as it sounds. All about the business of art. This includes trade show calendars, gallery and artist profiles and tips on how to increase your sales in the galleries. Its mission is described as “reporting the latest industry news and emerging trends driving the fine-art market.”
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  • Founded in 1996, Art World News focuses on art publishing, custom framing, gallery news and the business of the individual artist. This trade magazine is print only; from the web site go to Subscribe to receive free issues of the magazine.
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  • Décor Magazine was first published in 1880 and is the premier go-to magazine for those who work in custom framing, interior design, publishing, home furnishings and décor manufacturing. Decor is published monthly. I enjoy it for its color trend articles which are always spot-on and a must have for artists and publishers.
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  • Artnet explodes with information and not just in English. This energetic online forum boasts sites in Germany and France as well. Artnet is essential for those who follow art auctions, art openings, the latest and hottest artists out there and significant art events throughout the world.
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  • For the independently minded with a hint of underground, read Juxtapoz Magazine. This online news source and print media offers categories in street art, tattoo, erotic and illustration. Additionally look for event calendars, artist profiles, videos, community information, gallery guides and photography. If this doesn’t make you rush into your studio and make stuff then I don’t know what will.
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  • Art in America may sound like it spotlights only one country but in reality they push the borders with news on international exhibitions, international artists and news opinion from the world over. The strengths of this publication are heavily inclined to contemporary art in major urban hubs such as Los Angeles, New York City, Italy and Britain.
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I suggest starting locally and move out from there. Push your artistic envelope and be open to what’s going on in artistic centers such as New York, Milan, London and Los Angeles.

The art world is alive and kicking and as bold and inventive as ever.

© 2011 Jan Weiss

Artist Bio – Jan Weiss

Jan Weiss, a northern California native is a freelance writer and artist specializing in home decor. With a strong background in art publishing and art trends, Jan shares this knowledge with the trade as well as individual artists.

Weiss has just completed her first eBook for artists, titled: The Coexistence of Art and Money; interested buyers can find this book as well as her art through several on-line galleries such as Artist Rising, Image Kind and Etsy.  Jan’s style is a mixed of collage, digital creations and abstract landscapes that will appeal to the hospitality buyer. She lives with her husband, cat and dog in the Bay Area and enjoys organic gardening, cooking, reading and making stuff.

You can find Jan at
www.theartplanet.com
www.etsy.co


Post image by Nick Sherman under Creative Commons

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