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With Christmas soon upon us, Martin Stellar shares ways that you can maximise your Christmas art sales, starting RIGHT NOW…
Remember I told you that people need you and your art?
I’ve good news for you: it comes with perks. Notably, we’re upon a time of the year when people REALLY need your art.
How do I know?
Because a work of art makes a fantastic Christmas present. Just you dare disagree.
Alright, I know: it’s only early October, why on earth am I on about the holiday season?
But Here’s a Little Secret: Most Christmas Sales Happen in October and November
Now, I’ll be the first to understand if you don’t want to be part of the whole XMAS hoopla.
If you prefer to play it naturally and see what sales you’ll get, come December –that’s fine by me.
But do understand that you’ll be leaving a lot of money on the table.
And to put a little sting in it: There will be many people who would have loved to give a piece of your work as a present, but you decided not to make the effort to put it into their hands.
So, if you:
a) want to have more cash at the end of this year and
b) believe that – yes – your art does make a fantastic present…
Then put on your learning cap and let’s get rolling.
Fact: Britain Alone Will Spend 20 BILLION or More This Christmas Season
Yeah, let that sink in for a minute.
I’m not completely sure about the number, but this article shows us that in 2010, the total amount was £16.7 billion. I doubt it will be much less this year – if fact it’s likely to be much more.
Now it doesn’t matter what you make: if a pie is that big, you bet there’s a slice for you.
Fact: Over 30% of That is Spent in October and November
You want a slice of Christmas pie?
Then you’ll need to get to selling Christmas presents right this minute.
There is literally no time to waste.
But You Don’t Like the Christmas Hype
And you shouldn’t. Neither do I.
What I do like though, is solving people’s problems, and selling stuff they need is one way to do just that.
When you’re looking for a present, you have an itch to scratch.
Putting a great present in front of people and saying: “The recipient of this might like it a lot. It costs x” is a way to offer a scratch for that itch.
If they like it and they buy, you just solved a problem.
And then they pay you for it: ethical, non-pushy sales in a nutshell.
Now, of course you could argue that it’s only because of aggressive marketing techniques that people spend so much on presents.
But really, people like giving.
It’s something that comes naturally to us, for a number of reasons.
You could also argue that it’s because of the advertising industry, that if marketers would leave people alone, Christmas sales wouldn’t start until December.
I doubt that’s the case though.
I think it’s because in the end, Christmas is important to us.
The act of giving presents is for the most part based on an authentic desire to give.
No proof or research to back it up, just my opinion.
Either way: people worldwide are about to have a real need for presents.
And that’s not my opinion – it’s a fact.
Here’s How to Sell More Art This Autumn Than You Thought Possible – Without Feeling Seedy About it
Fact: Selling Art as a Present Comes Down to One Simple Thing
That’s all there is to it.
Placement in this sense means nothing more than presenting your art as a possible present.
All you need to do is make people see your work as a gift.
You could just simply say it – invite people to consider your work as a present – that will already make a difference.
Seriously: If you’re in the habit of emailing your readers a picture of new work (a recommendable strategy, by the way), nobody is going to be upset if tomorrow you include a line such as: “I think this piece will actually make a great Christmas present. Just saying”.
See what I mean? You don’t need to force things on people – just make a suggestion to help them see your work as a gift.
Visually, you can do that by using design elements on your site: Christmas themed banners, figures and adornments are a great way to give a modest tinge of Christmas to your site.
Obviously, you’re not going to launch into a fullscale automatic email sequence replete with bells, whistles and reindeer, starting tomorrow.
We like to play our marketing nice.
You’re also not going to put snow and jingle bells all over your site. (Or music! – more about that further on).
Just start introducing small elements.
A few lines in your blog posts.
Or a blog post about art as a gift. You don’t even have to prominently mention Christmas.
Maybe send an extra email that says: “Hey, listen, soon I’ll be having a few items on special Christmas sale. Keep an eye on your inbox because that’s where I’ll notify you.”
A few small visual elements on your site, which you can add to as the holiday season gets closer.
Simple things, but they work.
One More Thing: NEVER Let Music Play Automatically On Your Site
I understand it’s fun, and that the right kind of music can enhance the atmosphere and the experience of your site.
Especially if you can use it to increase the Christmas theming of your site.
But letting music play automatically when the page loads is an extremely bad idea.
That is, if you want people to stay on your site.
It’s a fact, proven over and over again: Most people find it annoying, and many people will simply close the page.
That’s a pity, because you want people to actually stay around, look at your work, and buy something.
YouTube can use autoplay – sure. But YouTube is a video site, it’s an entirely different story.
I know how tempting it can be, but trust me on this one: Music on autoplay – Christmas or not – WILL cost you sales.
Alright, so let’s get ready to get more presents sold. Send me an email if you have questions or need help.
Martin Stellar is technically a copywriter and marketing consultant, but really he’s one of those people who can’t help trying to motivate and inspire people, given half a chance. He blogs at www.martinstellar.com, where much motivating and inspiring takes place, and he’s usually good fun on twitter.
Image courtesy of Amy_b